隐私政策

Privacy policy

Last updated: October 2025

This Privacy Policy describes how MAYFEYR Hong Kong Limited. (“Mayfeyr”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit, use our services, or make a purchase from mayfeyr.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).
This Policy complies with Hong Kong Personal Data Protection Act (PDPA) and aligns with international standards such as GDPR (EU/UK), CCPA (U.S.), and the Australia Privacy Act, ensuring consistent data protection for all customers worldwide.

 

 

1. Company Information

Legal Entity: MAYFEYR Hong Kong Limited.
Address: Unit 1603, 16/F, The L. Plaza,  367- 375 Queen's Road Central, Sheung Wan, Hong Kong.
Email: privacy@mayfeyr.com
Primary Country of Data Processing: Singapore

 

 

2. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be posted on this page with a revised “Last updated” date. If required by law, you will be notified via email or website notice.

 

3. What Personal Information We Collect

We collect personal information necessary to provide and improve our Services, including:

  • Personal details: name, email, phone number, shipping and billing addresses, date of birth.

  • Payment details: credit/debit card or other payment information (processed securely by trusted payment providers).

  • Device and usage data: IP address, browser type, operating system, and analytics data collected through cookies and pixels.

  • Behavioral and preference data: wishlists, browsing history, purchase patterns, and preferences.

  • User-generated content: product reviews and feedback (e.g., via Trustpilot).

We do not knowingly collect information from individuals under 18 years old.

 

 

 4. How We Collect Data

We obtain personal information when you:

  • Sign up for an account, make a purchase, or contact customer support.
    Interact with our Site or marketing communications (cookies, analytics, tracking tools).

  • Engage with our trusted service providers including commerce platform, social media, search engine, analytics platform & delivery company.


 

 

5. How We Use Your Personal Information

We use your data to:

  • Process and fulfill orders, payments, and refunds.

  • Verify identity, provide customer support, and personalize recommendations.

  • Send service or marketing communications (you can unsubscribe anytime).

  • Detect and prevent fraud, unauthorized access, or other unlawful activity.

  • Comply with legal obligations and tax or accounting requirements.

We do not sell your personal information.

 

 

6. Marketing & Communication

Marketing messages are sent only to users who have opted in. You can unsubscribe at any time using the “Unsubscribe” link in our emails or by contacting privacy@mayfeyr.com.

We may use anonymized data for advertising through platforms such as Google, Meta (Facebook/Instagram), and TikTok.

 

 

7. Cybersecurity & Data Protection

We employ multiple layers of protection to secure your data:

  • Data transmission via TLS 1.2+ encryption (HTTPS).

  • Restricted system access through role-based controls (RBAC) and two-factor authentication (2FA).

  • Regular vulnerability scans, penetration testing, and daily backups.

  • Mandatory cybersecurity training for all staff.

  • Incident logs and 72-hour breach notification procedures under our Incident Response Plan.

 

 

 8. Data Sharing with Trusted Partners

We share your personal information only with trusted partners necessary to operate our business, including:

  • ECommerce & Hosting

  • Payments

  • Marketing & Analytics

  • Logistics

  • Infrastructure & Security

All partners are contractually bound to protect your information in accordance with PDPA and international standards.

 

 

9. Cross-Border Data Transfers

Your data may be processed or stored in jurisdictions outside Hong Kong. We ensure all cross-border data transfers comply with Hong Kong PDPA and EU Standard Contractual Clauses (SCCs) to maintain an equivalent level of protection.

 

 

10. Data Retention & Deletion

  • We retain customer data for up to 3 years after your last activity (purchase, login, or communication).

  • Inactive accounts may be anonymized or deleted after 24 months.

  • You may request deletion anytime by contacting privacy@mayfeyr.com.

  • Certain records (e.g., invoices, transaction data) may be retained longer as required by law.

  • Upon deletion, your data will be securely erased or anonymized.

 

 

11. Your Rights

In accordance with the PDPA and applicable global privacy laws, you have the right to:

  • Access and obtain a copy of your personal data.

  • Request correction of inaccurate information.

  • Withdraw consent for specific uses, such as marketing.

  • Request data portability or deletion.

  • Lodge a complaint with the Personal Data Protection Commission (PDPC) in Hong Kong.

You may exercise your rights by contacting our DPO at privacy@mayfeyr.com.

 

 

12. Cookies & Tracking

We use cookies to improve your experience and analyze site performance. You can disable cookies in your browser settings, though some functions may not work properly.

Our website also recognizes Global Privacy Control (GPC) signals for opt-out preferences.
See Shopify’s Cookie Policy for more details.

 

 

 

13. International Users

If you are located outside Singapore, Hong Kong, the United States, or Australia, your information will still be handled under this Privacy Policy and international privacy frameworks.
By using our Services, you consent to the transfer and processing of your data in Singapore and other jurisdictions where our partners operate.

 

 

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact:

Email: privacy@mayfeyr.com
Address: Unit 1603, 16/F, The L. Plaza,  367- 375 Queen's Road Central, Sheung Wan, Hong Kong.
Attention: Data Protection Officer  

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